It hardly seems like yesterday that I was writing on this blog about the convergence of stills and video photography and what the implications might be for magazines, their publishers and their websites and how the survivors would shape up. Now, up pops this great video by Alexx Henry of a Triathlon athlete shoot for ‘Outside Magazine’ in the USA and how they’re shooting on a Red One and stills to integrate it into the magazine. He talks on his blog about the future and interestingly how media outlets are actually starting to listen to the photographers & video creators again to look at ways of making this all work. Anyone who’s following the whole stills / video convergence will be interested to watch for the next five minutes.
Living Magazine Cover & Spread – Outside Magazine from Alexx Henry on Vimeo.
{ 2 comments… read them below or add one }
Did you read what aphotoeditor.com said about Alexx Henry and Greg Williams (working with a red camera for Esquire)?
“So, what did these two magazines do with all the awesome technology they employed in these forward thinking cover shoots. Nothing. That’s right as far as I can tell Outside made their normal cover (the photographer made all these cool futuristic looking living covers and inside spreads in his BTS video) and Esquire made a video to go with their normal cover. It’s sort of like buying a Ferrari and hitching a team of horses to it. Beyond idiotic.”
Dead right, Simon. I think that the same result could be achieved with a good Canon 5D / 7D and Zacuto rig setup. But I also think that moving images embedded into magazines is a transitional / hybrid thing while we wait for Apple to hit us all between the eyes with an e-reader and start selling magazines through iTunes. The whole traditional newsprint food chain must be looking very nervous now.